Relationship between styling development and design

DATE:2019-01-15 17:05:15 FROM:

With the advent of the intelligent era, the functional attributes of cars are weakening, the spatial and social attributes of smart cars are constantly emerging, and the role played by cars is completing the transition from tools to partners. The relationship between the car and the user has evolved from “user driving the car” to “car companion user”.
In this context, how to create a driving force for a car by integrating the “big design” of vision, interaction and experience becomes the focus of thinking of car designers. As Zhao Qian, the forward-looking design director of Xiaopeng Automotive Design Center, described: “We hope that every journey that the user and the car will spend together is a wonderful experience. The car is more like a friend of the user, and he can meet with your needs. You want to communicate with the car, he will give you full of human feedback.
Before the stylist works, he will receive a complicated styling input: vehicle layout, market positioning, style planning, factory process, supplier capability, cost, vehicle equipment definition, use platform, etc. The basic parameters have been determined: the length, width, height, track, wheelbase, front and rear overhang, platform, field of view requirements, etc. are basically limited, the stylist needs to find the optimal solution in this complex frame, make the most Love design.
The car stylist is really a group of people who survive in the cracks. To become a master, designers need to understand the meaning behind those rules, understand what can be broken, and what must be observed. After years of practice and tempering, they can become masters who dance in the cracks.
Of course, in the gradual maturity of VR technology, the evaluation of modeling data has also increased the virtual means. More companies have introduced the VR review process. In the case of CAS data distribution until the A side is locked, there will be corresponding virtual evaluations for evaluation. In the fields of modeling shape, color texture, gap surface difference and moving parts, the use of virtual reality evaluation makes the volume of solid model production gradually reduced, and the modeling development cycle is gradually shortened. Various OEMs are vigorously promoting more advanced virtual evaluation systems.
There is an important area of ​​automotive styling development - CMF, color, material, surface treatment, also known as Color & Trim - color texture professional. CMF design work, along with the development of the shape and shape, after the body is locked, there is still a lot of color development, color engineering and color verification work. The interior and exterior parts of the car need different colors, materials and techniques to reflect the modeling effect. Consumers are more and more critical about the exterior color and interior materials, and the work of CMF is getting more and more attention. The CMF design can be discussed in a single section, and this article will not be expanded.
After a round of review and revision, the original inspiration of the stylist was slowly implemented as a tangible car model, which was then converted into a digital surface, which was activated by engineering, craftsmanship and production teams. The real car will take about three to five years and cost hundreds of millions of yuan.
Incorporating the designer's personal style characteristics with the company's product style and the era's popular features into its own design, successful mass production requires a styling designer's excellent overall control ability.